Concept work, seven invented brands

Product design, from object to campaign

These campaigns started with nothing: the object is designed first, locked as a single master reference, and every later frame is built around that lock. The usual failure of AI product work is drift, eight beautiful images of eight subtly different bottles. Lock the object once and the macro, the range shot and the flat lay are provably the same thing. Several of these went from nothing to finished campaign inside a single day.

Toolset: Nano Banana 2 with a master-object-lock method, 2× upscale on every final.

CENDRE — a niche men's extrait that smells of a fire gone out

Rectangular amber perfume bottle with a charred black oak cube cap beside a smoking incense stick on blackened oak — Hero. Charred-oak cap, amber glass, one candle-warm key and a ribbon of incense.

The perfume bottle on a stone fireplace hearth with glowing logs behind lighting the liquid orange — Location. The fire behind lights the juice from inside.

Macro of a cream paper label reading CENDRE, Extrait de Parfum, under a cracked charred cap — Macro on the label: paper fibre, cracked cap grain.

Three identical perfume bottles in a staggered row fading back into smoke — Three bottles, one object, fading into the smoke.

The bottle on a stack of old leather-bound books with dried tobacco leaves beside a studded leather armchair — Leather, old books, tobacco leaf.

The bottle standing in grey ash and glowing embers with a column of smoke rising behind — The moment: standing in the embers.

A man's hand in a charcoal wool sleeve with a silver ring holding the bottle — In-hand, for scale.

A bearded man in a grey t-shirt holding the bottle beside his face in a bathroom, phone-camera style — The phone shot: a real person, a real bathroom.

KAEL — men's sunglasses shot in the rain at 2am

Black wraparound sunglasses resting on a rain-beaded black car hood under a streetlight at night — Hero. Rain on black paint, one streetlight, a sodium-orange rim.

Sunglasses in an open matte black box with black tissue, a leather case and a KAEL-debossed lid — Packaging. Black on black, the wordmark debossed into the lid.

Extreme macro of KAEL debossed in a glossy black temple arm with a raindrop on the letters — Macro on the signature: the debossed temple, a single raindrop.

Three identical wraparound sunglasses in black, tortoiseshell and graphite on a wet concrete ledge — The range. Black, tortoiseshell, graphite: one frame, three colourways.

A man in a wet leather jacket wearing black wraparound sunglasses on a rainy city street at night — On the face, same man across the set.

Close-up of a man tilting his face into the rain, water beading on his sunglasses — Rain close-up.

A hand in a wet leather cuff holding folded black sunglasses up into the rain — In-hand, for scale.

Overhead view of black sunglasses on wet raw concrete — Packshot on wet concrete.

VOID — a ceramic device in a crystal cave

White ceramic vape device on a crystal pedestal in a bright quartz cave — Hero packshot. Satin ceramic, brushed aluminium, crystal micro-texture.

Extreme macro of a faceted texture pressed into white ceramic — Macro on the surface treatment that carries the identity.

Three identical vape devices in white, ice blue and lavender on a crystal shelf — Three colourways, one object: the shot that proves it's a product line.

A hand holding the white ceramic device against pale crystal — In-hand, for scale and ergonomics.

Overhead view of the device on pale stone with quartz points and a dish of water — Flat lay on matte stone, real contact shadows.

Wide view of a bright crystal cave with the device small on a pedestal — The establishing frame. Same object, same light, one session.

LUMA — a luxury serum built as a museum object

Faceted holographic glass serum bottle with a chrome cap on a mirror surface — Hero packshot.

Three identical faceted serum bottles lit against black — The range.

A glass pipette suspended above an open serum bottle with a drop about to fall — The campaign moment, used twice in the set, never more.

A hand holding the faceted serum bottle — In-hand.

LUP — a sparkling soda, can design to campaign in one day

Eight views of the same fluted soda can, rotated in 45-degree steps — The 8-angle e-commerce turnaround: one can, provably the same object from every side.

Fluted soda can on wet stone with citrus beside it — Hero packshot.

Soda pouring into a glass beside the fluted can — The pour.

Three colourways of the same fluted soda can in a row — The range: three flavours, one object.

KRYO and LOOM — one method, two temperatures

Frosted creatine pack on ice with cold vapour — KRYO, a creatine brand built around cold.

Cold vapour spilling from the open creatine pack — KRYO, the campaign moment.

Cream fiber supplement jar on linen in soft lavender light — LOOM, a fiber supplement built around softness.

Powder pouring beside the fiber jar in lavender light — LOOM, the pour.

CENDRE, KAEL, VOID, LUMA, LUP, KRYO and LOOM are invented brands, designed and shot for this portfolio. On a real job the object is the client's, and the same lock keeps it identical across every frame they order, including the ones they order six months later.