Rytis

Design, animation and AI production

Contact :
rytistimcenko@gmail.com

Concept work, an invented brand

KAEL, men's sunglasses shot in the rain at 2am

Men's eyewear for the hours after dark: not a fashion accessory, a piece of armour. The frame is a low wraparound shield in heavy black acetate, with the name debossed small on the temple. Everything around it is night: one hard streetlight, a thin sodium-orange rim, rain on every surface, and the glasses read only by their edges and reflections.

Toolset: Nano Banana 2 for the frame design (eight shapes studied, one picked, then locked as a master reference so it never drifts), a turnaround check before any campaign shot, a locked model for the portraits, and a 2× upscale on every final.

Black wraparound sunglasses resting on a rain-beaded black car hood under a streetlight at night
Hero. Rain on black paint, one streetlight, a sodium-orange rim.

The object

Extreme macro of KAEL debossed in a glossy black temple arm with a raindrop on the letters
The signature: the debossed temple, a single raindrop.
Sunglasses in an open matte black box with black tissue, a leather case and a KAEL-debossed lid
Packaging, black on black.
Three identical wraparound sunglasses in black, tortoiseshell and graphite on a wet concrete ledge
The range: black, tortoiseshell, graphite.

On the face

A man in a wet leather jacket wearing black wraparound sunglasses on a rainy city street at night
On the street, same man across the set.
Close-up of a man tilting his face into the rain, water beading on his sunglasses
Face up into the rain.
A hand in a wet leather cuff holding folded black sunglasses up into the rain
In hand, for scale.
Overhead view of black sunglasses on wet raw concrete
Packshot on wet concrete.

KAEL is an invented brand, designed for this portfolio. The product and the photography are original work.