Concept work, an invented brand

OASI, soft-serve in the desert

Frozen yogurt for the hottest day of the road trip. The cup is terracotta clay with the name in huge blush-pink serif letters wrapping round it, a pink spoon and a perfect swirl. The campaign lives where it shouldn't: a turquoise pool in the dunes, a pink adobe wall, a lounger under a striped umbrella, sun-kissed skin and gold hoops.

Toolset: Nano Banana 2 for the cup design (eight graphic directions, one picked, then locked as a master reference), a turnaround check before any campaign shot, one locked model across every portrait, and a 2× upscale on every final.

A laughing woman on a striped lounger winking and holding the OASI cup, red desert rocks behind — The wink.

The OASI cup on a travertine pool edge with turquoise water and cactus in the foreground — Poolside, cactus in the foreground.

Out in the heat

A woman biting a peach with the OASI cup held at her cheek against a pink adobe wall — Peach and swirl.

A woman in a straw hat and linen dress walking a sand dune holding the OASI cup — Along the dune.

A woman lying at the edge of a desert pool, the OASI cup in front of her — At the pool edge.

The object

Macro of the soft-serve swirl folding over the rim of the terracotta OASI cup — The swirl, just softening.

The OASI cup on a terracotta adobe ledge with an agave and sunglasses in hard shadow — Adobe ledge, hard shadow.

Two OASI cups pushed into rippled sand with peach slices and a gold hoop — Two cups in the sand.

OASI is an invented brand, designed for this portfolio. The product and the photography are original work.