Rytis

Design, animation and AI production

Contact :
rytistimcenko@gmail.com

Concept work, eight invented brands

Static ad creative

Direct-response static ads for e-commerce, built from a library of decoded high-performing ad patterns. The product imagery is AI; the advertising thinking is not.

Toolset: Nano Banana 2 product imagery, a hand-built HTML/CSS layout system rendered at 1080×1920, real Instagram and TikTok UI patterns.

Four static story ads: candle, sunglasses sale, frames offer, energy drink
One batch, four brands, four direct-response angles: premium mood, seasonal offer, BOGO grid, annotated product-in-hand.

One product, four psychological angles

Notification-style cart ad for a candle brand
VELA, the notification-and-cart pattern: price anchor, shipping threshold, a scroll-stopper built on familiarity.
Editorial story-format ad for the same candle
The same product as an editorial story: the brand-building angle.
Single-headline ad for the same candle
One-liner: the headline does all the work.
TikTok-format ad for the same candle
The same concept adapted to TikTok's native look.

Other brands, other angles

Winter sale ad for outdoor apparel
NORDVIK, seasonal offer: dramatic hero visual, discount mechanics, fine print.
Skincare serum ad with ingredient callouts
NOMA, feature callouts: the education angle for a considered purchase.
Tea collection flat-lay ad
TEIA, collection flat-lay: the lifestyle angle, selling the assortment rather than one SKU.

Photoreal tier: texture as the selling point

Espresso machine ad with the line Six bars of quiet
MORA, the luxury one-liner: brushed steel, live crema, one sentence and nothing to sell but the feeling.
Diamond necklace draped on a velvet box, Gifts For Her
AURELLE, the gifting moment: metal and stones lit for fire, a seasonal hook in a single serif line.
Dive watch frozen inside a block of ice
VANTA, the concept shot: the image is the claim. Durability shown, not stated.
Three hands holding three skincare dropper bottles
SOLA, the routine: three steps, three hands, a system instead of a single product.

VELA, NORDVIK, NOMA, TEIA, MORA, AURELLE, VANTA and SOLA are invented brands. The formats use real Instagram and TikTok UI patterns so each concept reads the way it would in-feed.